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Dr. Dheeraj Nim

Dean (Student Welfare)
Professor | Trainer | Researcher

Education

Ph.D.: Management, MBA: Marketing Management
M. Com: International Business Operations,
Bachelor of Science: Electronics,
UGC NET: Management

Email

dheerajnim@gmail.com

Home | Leadership | Dean Student Welfare

Skilled academician and trainer with over 14 years’ experience in providing hands-on training to students and academicians with an additional experience of 6 years in industry. Excellent interpersonal and organizational skills. Sufficient knowledge of Business Analytics, Marketing Analytics, Research and Data Analysis. Organized and motivated with dedication to teaching. Passionate about advances, trends, and techniques applicable to research and analysis.

Education

  1. Ph.D.: Management – Devi Ahilya Vishwavidyalaya, Indore – 2015
  2. MBA: Marketing Management – Indira Gandhi National Open University – 2005
  3. M. Com: International Business Operations – Indira Gandhi National Open University – 2015
  4. Bachelor of Science: Electronics – Devi Ahilya Vishwavidyalaya, Indore – 1994
  5. UGC NET: Management ­–­University Grants Commission – 2013

Experience

1. Professor & Dean (Student Welfare) Oriental University, Indore, Madhya Pradesh – 2019, July- Current

  • Preparing and delivering lectures as per the timetable to undergraduate, graduate and doctorate students on topics such as Business Analytics, Marketing, Research Methodology, and Statistics etc.
  • Guiding Ph. D. Scholars, mentoring students and handling various academic and administrative tasks.
  • Acting as a Fulbright Campus Representative for The United States – India Educational Foundation (USIEF).

2. Associate Professor Lovely Professional University, Jalandhar, Punjab – 2016, July- 2019, June

  • Subjects Taught: Business Analytics, Data Analysis and Reporting, Research Methodology, Advanced Data Analysis, Marketing Analytics, Social Media Marketing, Integrated Marketing Communications.
  • Created lesson plans for courses, modifying throughout year to meet time constraints and specific interests of class.
  • Guided Ph. D. Scholars, mentored students, including directing research projects, or internships, as well as advising on career paths, degree requirements and further education options.
  • Proctored mid-term and final examinations, assisting students with assignment comprehension and monitoring for indications of cheating.

3. Assistant Professor Indore Institute of Management and Research, Indore, Madhya Pradesh – 2008, August – 2016, May

  • Contributed to planning appropriate and engaging lessons for classroom.
  • Evaluated student progress through analysis of test scores and homework completion.
  • Collaborated with colleagues on curriculum revision, evaluation of course syllabi and lesson plans for MBA curriculum.

4. Lecturer Anjad Public Higher Secondary School, Anjad, Madhya Pradesh – 2001, July – 2008, July

  • Taught diverse student population by employing various learning styles and abilities.
  • Developed semester outlines and instructional plans for each class session to comply with stated course objectives.
  • Administered exams for students to test comprehension and measure progress.

5. Supervisor Neo Sack Limited, Pithampur, Madhya Pradesh –  1997, April – 2001, March

  • Responsible for day to day supervision of production operations.

6. Sales Executive Narendra Agencies, Indore, Madhya Pradesh – 1994, Dec – 1996, June

  • Handled dealers’ network at western Madhya Pradesh state of India.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Drove retailer engagement, improved retailer satisfaction, and earned retailer advocacy through communication and relationship management.

Research Papers in Journals

  1. Research Paper titled Impact of M-commerce Sales Promotion on Consumer Buying Behaviour co-authored with Sanju Mahawar has been published in Journal of Management and Entrepreneurship, April 2022. (Included in UGC Care List)
  2. Research Paper titled Relationship between Humor in Advertising and Attitude towards Ads: A Meta-Analysis co-authored with Simranjeet Kaur and Dr. Shamily Jaggi has been published in Indian Journal of Marketing, 52 (3), March 2022. (Scopus Indexed with SJR 0.237 and CiteScore 1.6. Also listed in ABDC “C” Category)
  3. Research paper titled Changing Paradigm of Theoretical Foundations of Corporate Social Responsibility co-authored with Dr Nitin Gupta and Ms. Chetna Sharma has been published in Anvesak –A Bi Annual Journal, 51 (2), July – Dec 2021 (UGC Care List 1)
  4. Research paper titled Role of Brand Experience, Brand Trust and Brand Love in Assessing Brand Loyalty: A Study of Fashion Jewellery Brands among Women co-authored with Dr Shamily Jaggi and Dr. Gursimranjit Singh has been accepted for publication in International Journal of Internet Marketing and Advertising, (Scopus Indexed with SJR 0.157 and also listed in ABDC “C” Category)
  5. Research paper titled Transparency and Effectiveness of E-Governance Initiatives: A Study of Suwidha Centres in Punjab co-authored with Dr S. K. Kashyap and Sakshi Thakur has been published in Shodh Sanchar Bulletin, 10 (40), Oct – Dec 2020 (UGC approved CARE listed Journal)
  6. Research paper titled Exploring consumer behavior trends for E-agribusiness in India co-authored with Dr Jolly Masih, Rajkumar Rajasekaran and Neha Saini has been accepted for publication in Scalable Computing: Practice and Experience (Scopus and WOS indexed).
  7. Research paper titled A Systematic Review of Relationship between Corporate Associations and Firm’s Financial Performance co-authored with Dr. Nitin Gupta and Chetna Sharma has been published in International Journal of Advanced Science and Technology, 29 (8s), 2867–2883, April 2020 (Scopus Indexed with SJR 0.11).
  8. Research paper titled E-governance dimensions and performance measures: Conceptual framework with reference to G2B initiatives co-authored with Dr. S. K. Kashyap and Sakshi Thakur has been published in International Journal of Advanced Science and Technology, 29(3), 5442–5455, 2020 (Scopus Indexed with SJR 0.11).
  9. Research paper titled Brand Association in Jewellery Segment: Scale Development and Validation co-authored with Dr. Shamily Jaggi has been published in International Journal of Applied Management Science”, 12 (4), 309 (Scopus Indexed with SJR 0.260 and CiteScore 1.1). https://doi.org/10.1504/ijams.2020.10029060
  10. Case Study titled Bharat Goes Global co-authored with T. K. Mandal, Neha Sharma, Swati Bute & Shravak Kumar Jain has been published in Management Effigy, X (II), July-December 2019. ISSN 2249-1643
  11. Research paper titled Impact of Advertisements on Consumer Buying Behaviour for Jewellery Purchase co-authored with Dr. ShamilyJaggi has been published in International Journal of Applied Management Science”, International Journal of Recent Technology and Engineering, 8(4), 8779–8786. Nov 2019 (Scopus Indexed with SJR 0.231 and CiteScore 1.4). doi:10.35940/ijrte.D9293.118419
  12. Research paper titled Impact of Housekeeping Services and Practices on Customer Satisfaction and Repeat Business co-authored with Ekta Bhatnagar has been published in Prabandhan: Indian Journal of Management, 12(8), 46–57, Aug 2019 (Scopus Indexed with SJR 0.107). https://doi.org/10.17010/pijom/2019/v12i8/146417
  13. Research paper titled Factors affecting Awareness and Perception of Youth Regarding the Public Health and Hygiene related Campaigns through Social Media has been published in Indian Journal of Public Health Research & Devlopment, 10(7), 248–253, July 2019 (Scopus Indexed with SJR 0.124 and CiteScore 0.1).
  14. Research paper titled Segmentation Strategies: Empirical Evidences from Pharmaceutical Companies has been published in Indian Journal of Public Health Research & Development, 10(12), 783–787, December 2019 (Scopus Indexed with SJR 0.124 and CiteScore 0.1). doi: 10.37506/v10/i12/2019/ijphrd/192063
  15. Research paper titled Environmental Reporting of Top Indian Hotel Companies – A Content Analysis of Website and Annual/CSR Report Disclosure co-authored with Baljit Kaur has been published in PIMT Journal of Research, 12 (1), July – December 2019, 150-159.
  16. Research paper titled An Analysis of Relationship between Corporate Social Responsibility and Customer Satisfaction in the Banking Sector co-authored with Nitin Gupta and Chetna Sharma has been published in conference proceedings titled International Conference on Paradigm Shift in Banking published by Panjab University, Chandigarh on 27 June 2019.
  17. Research paper titled Preference of Mobile Service Providers: Important Factors and their Impact on Customer Satisfaction co-authored with Simranjeet Kaur Sandhar has been published in Rajagiri Management Journal, 13(1), June 2019. ISSN 0972-9968 (UGC approved CARE listed Journal)
  18. Research paper titled The Need of Implementing Environmental Sustainable Practices among the Hotel Industry in Punjab, India co-authored with Baljit Kaur has been published in 4th International Multi-Track Conference on Sciences, Engineering & Technical Innovations, October 5-6, 2018.
  19. Research paper titled Hoteliers’ Environmental Opinion Related Research in Scholarly Journals co-authored with Baljeet Kaur has been published in International Journal of Research and Analytical Reviews, 5 (4), Dec 2018, 175-193, (ISSN (P): 2349-5138; ISSN (E): 2348-1269) – UGC Approved.
  20. Research paper titled Trend Forecasting of Twitter Followers for Plan International co-authored with Jolly Masih has been published in International Journal of Mechanical and Production Engineering Research and Development, 7(6), Dec 2017, 89-98 (Scopus Indexed with SJR 0.202 and CiteScore 0.7).
  21. Research paper titled Attitude towards Advertisements: A Study on Tweenagers co-authored with Simranjeet Kaur Sandhar and TanviDashora has been published in International Journal of Marketing & Business Communication, 3(2), April 2014 (ISSN: 2277-484X).
  22. Research paper titled A Comparative Analysis of EVA & MVA Approach: With Special Reference to Automobile Industry co-authored with Simranjeet Kaur Sandhar and Simple Verma has been published in Journal of Commerce and Accounting Research, 3(2), April 2014, 40-46, (ISSN 2277-2146).
  23. Research paper titled Consumption Pattern of Soft Drinks and Fruit Juices: A Comparative Study co-authored with Simranjeet Kaur Sandhar and Shikha Agrawal has been published in SVIM Journal of Applied Management, 1(1), April 2013, 39 – 49, (ISSN 2321-2535).
  24. Research paper titled Impact of selling expenses on net sales in pharmaceutical companies in India co-authored with Silky Janglani has been published in International Journal of Physical and Social Sciences, 1(3), November 2011, 52 – 73, (ISSN 2249-5894).
  25. Research paper titled Relationship of FII Inflows with Spread of Stock Market Indices in India co-authored with Silky Janglani and Deepak Agrawal has been published in International Journal of Research in Computer Application and Management, 1(7), Sept. 2011 (ISSN 2231 – 1009).
  26. Research paper titled Roadblocks to Organized Retailing in India has been published in Conference Research Journal of Shri Vaishnav Institute of Management, Indore, 2009.
  27. Research paper titled Potential of Sachet Packs in FMCG: A Comparative Study of Rural and Urban Markets co-authored with Alok Mittal has been published in Pioneer Management & Research Journal for Excellence, 3(1), 2007.

Research Papers in Conference Proceedings/ISBN Books

  1. Research paper titled Consumer’s Perceptions about Corporate Social Responsibility co-authored with Manasranjan Dashmishra has been published in Contemplating Vision 2020 for Achieving Business Excellence, Second Edition, November 2014, 238– 242, (ISBN: 978-93-5196-018-8).
  2. Research paper titled Growth and Profitability of Public Sector Banks in India co-authored with Simranjeet Kaur Sandhar has been published in Contemplating Vision 2020 for Achieving Business Excellence, Second Edition, November 2014, 18 – 23, (ISBN: 978-93-5196-018-8).
  3. A Case study titled Real to Vitual: A Difficult Task co-authored with Simranjeet Kaur Sandhar and Shikha Agrawal has been published in Facing Challenges in the Era of Globalization Excellent Publishing House, New Delhi, 2013, 109 – 113, (ISBN: 978-93-83083-13-8).
  4. Research paper titled Influence of Celebrity Endorsement on Consumer’s Buying Behaviour co-authored with Manasranjan Dashmishra and Simranjeet Kaur Sandhar has been published in Global Forces Shaping the Future of Business and Society, 126 – 133, Indra Publishing House, Bhopal, 2012, (ISBN: 978-93-82518-04-4).
  5. Research paper titled A study on Role of Social Media in Changing Practices of Pharmaceutical Companies co-authored with Sonal Chaudhary has been published in Changing Face of India Incorporate: Innovative Practices, Excellent Publishing House, Dec 2011 (ISBN: 978-93-81583-12-8).- 93-81583-12-8).

Paper Presented at Conferences

  1. Presented a paper titled “Impact of m-commerce sales promotion on consumer buying behaviour” at International Conference on Techno Innovative Practices for Sustainable Business Resilience organized by DY Patil Institute of Management & Research, Pune from 9 Dec to 10 Dec 2021 and received Best Paper Award.
  2. Presented a paper titled “Exploring consumer behaviour trends for E-agribusiness in India” at ICCST-2021, organized by Prestige Institute of Engineering Management & Research, Indore, MP, India during 03-04 Sep 2021.
  3. Presented a paper titled “Changing Paradigm of Theoretical Foundations of Corporate Social Responsibility” in the 11th edition of Conference on Excellence in Research and Education (CERE) organized by Indian Institute of Management (IIM), Indore on June 18 – 20, 2021.
  4. Presented a paper titled “Comparative Study of CSR in Public and Private Sector Banks” in International Conference on Contemporary Issues & Challenges to Policy & Governance in India: Emerging Paradigm Shifts & Future Agenda organizedby Government Mohindra College, Patiala on 17-18 February, 2020.
  5. Presented a paper titled “Types of Humour in Advertising: A Content Analysis” in International Conference on The New Age Paradigm of Current Business Management and Technology organized by Pyramid College of Business and Technology, Phagwara on Jan 24, 2020.
  6. Presented a paper titled “E-Governance Dimensions and Performance: Conceptual Framework with reference to G2B Initiatives” in the Conference on Excellence in Research and Education (CERE) organized by Indian Institute of Management (IIM), Indore on May 03 – 05, 2019.
  7. Presented a paper titled “A Systematic Review of Relationship between Corporate Associations and Firm’s Financial Performance” in the International Conference on Banking & Finance (ICBF) -2019 organized by Chitkara Business School, Chitkara University, Chandigarh, Punjab on April 13 –14, 2019.
  8. Presented a paper titled “Housekeeping Services, Customer Satisfaction and repeat Business: An Empirical Study” in International Conference on Sustainable Development & Social Innovation in Business (ICSSB 2019) organized by University School of Business, Chandigarh University, Chandigarh on February 25 – 26, 2019.
  9. Presented a paper titled “Review of Environmental Sustainable Practices of Green Hotels of India” in National Conference on Emerging Trends in Hospitality, Tourism and Event Sectors organized by School of Hospitality Management, Auro University, Surat (Gujarat) on December 28 – 29, 2018.
  10. Presented a paper titled “A Study of Relationship between Crude Oil Prices and Stock Markets” in the International Conference on Dynamics of Financial Sector Reforms organized by Lovely Professional University, Punjab on April 6-7, 2016.
  11. Presented a paper titled “Amalgam of Brand Personality and Buyer’s Personality Traits: A Cluster Analysis Approach” in International Conference on Sustainable Development: People, Process and Practice organized by Chameli Devi Group of Institutions, Indore on February 22 – 24, 2018.
  12. Presented a paper titled “A Comparison of Segmentation Strategies in Pharmaceutical Companies of Madhya Pradesh” in International Conference on Strategies for Global Competitiveness and Economic Growth organized by Lovely Professional University, Punjab on March 17-18, 2016.
  13. Presented a paper titled “Consumer’s Perceptions about Corporate Social Responsibility” in International Conference on Contemplating Vision 2020 for achieving Business Excellence, organized by Faculty of Management Studies, Acropolis Technical Campus, Indore on Nov.29, 2014.
  14. Presented a paper titled “A study on Role of Social Media in Changing Practices of Pharmaceutical Companies” in National Conference on Changing face of India Incorporate: Innovative Practices organized by Shri Vaishnav Institute of Management, Indore on Dec 03, 2011.
  15. Presented a paper titled “Roadblocks to Organized Retailing in India” in National Conference on Millenium Development Goals: Challenges and Perspective organized by Shri Vaishnav Institute of Management, Indore on March 28, 2009.

Certifications

  1. Pursuing Professional Certificate in Data Science offered by IBM through Coursera.
  2. Pursuing Python for Everybody offered by University of Michigan through Coursera.
  3. Data Science for All from EICT at NIT Warangal, IIITDM Jablpur, IIT Kanpur, NIT Patna, IIT Guwahati, MNIT Jaipur and IIT Roorkee.
  4. Marketing Analytics from Indian Institute of Technology, Kharagpur.
  5. Machine Learning and Data Analytics using Python from Indian Institute of Technology, Roorkee
  6. The Online Marketing Fundamentals from Google
  7. Introduction to R Software from Indian Institute of Technology, Kanpur.
  8. Marketing Research and Analysis from Indian Instituteof Technology, Roorkee.
  9. Social Media Analytics from Udemy
  10. Online Marketing Fundamentals from E-Marketing Institute

Training Provided as Resource Person & Trainer

Sessions conducted as a Resource Person on Following FDPs/Workshop/Short Term Courses:

  1. Structural Equation Modeling using AMOS and Recent Trends in Research organized by Lal Bahadur Shastri Institute of Technology and Management Indore from 28th March 2022 to 30th March 2022.
  2. Reference Management through Mendeley organized by Oriental University, Indore on 31 Jan 2021.
  3. Structural Equation Modeling organized by GNA Business School, GNA University, Punjab from 17th Aug 2021 to 19th Aug 2021.
  4. Structural Equation Modeling using SmartPLS organized by Dada Analtix Pvt. Ltd. from 15th June 2020 to 20th June 2020.
  5. Structural Equation Modeling using AMOS organized by Oriental University, Indore (Madhya Pradesh) from 19th May 2020 to 23rd May 2020.
  6. Structural Equation Modeling using AMOS organized by Oriental University, Indore (Madhya Pradesh) from 11th May 2020 to 15th May 2020.
  7. PLS Based Structural Equation Modeling organized by Oriental University, Indore (Madhya Pradesh) from 13th Feb to 14th Feb 2020.
  8. Factor Analysis & Structural Equation Modeling organized by Sri Aurobindo College of Commerce and Management, Ludhiana (Punjab) from 25th Nov to 27th Nov 2019.
  9. Statistical Decisions using SPSS organized by Lovely Professional University, Phagwara (Punjab)
  10. from 7th March to 9th March 2019.
  11. Short Term Course on Advanced Data Analysis Techniques using SmartPLS organized by Lovely Professional University, Phagwara (Punjab) on from 14th Dec to 16th Aug 2018.
  12. Structural Equation Modeling organized by Mittal School of Business, Lovely Professional University, Phagwara (Punjab) on 11th Aug 2018.
  13. Statistical Data Analysis organized by School of Hotel Management, Lovely Professional University, Phagwara (Punjab) on 4th Aug 2018.
  14. Business Analytics using R organized by Mittal School of Business, Lovely Professional University, Phagwara (Punjab) on 29th and 30th June 2018.
  15. Basics of Structural Equation Modeling using SmartPLS organized by School of Education, Lovely Professional University, Phagwara (Punjab) on 14th April 2018.
  16. Short Term Courses in Research Methodology on Cluster Analysis organized by Human Resource Development Centre, Lovely Professional University, Phagwara (Punjab) on 4th June 2017.
  17. Workshop on Business Analytics (Using R) organized by Human Resource Development Centre, Lovely Professional University, Phagwara (Punjab) on 12th Aug 2017.
  18. Short Term Courses on Use of SPSS for Data Interpretation organized by Human Resource Development Centre, DAVV, Indore on following topics:
  • Basics of Statistics and Intro to SPSS (1st Dec 2015)
  • Theory of SEM Analysis and Introduction to AMOS (4th Dec 2015)